When Standard Shop Fittings Wont Cut It: Custom Retail Fixtures Built for Your Brand
Walk through most Australian shopping centres and you notice a certain sameness to a lot of retail fit outs, the same modular shelving systems, the same off-the-shelf display units, the same standard register counters, differentiated only by branding applied on top. For many retailers, this is a perfectly sensible, cost-effective approach. But for brands that…